Macromedia promotional book

An interesting peek into the marketing messaging used by Macromedia circa 2004, prior to their acquisition by Adobe. It's a slick publication with a fair amount of hubris, an attempt to position themselves as experience and design thought leaders. It definitely feels like they took a page from Apple, who had already articulated similar sentiments in their battles against Microsoft.

Some context: Macromedia had made a name for itself by pivoting from a multimedia, CD-ROM authoring company to a leader in web authoring tools. Its flagship products were Dreamweaver and Flash, and the democratization of online design was pushing the limits of browsers that were originally only intended for text and images. Macromedia was imagining itself as a company that would continue to develop its influence on nascent platforms like phones, which had yet to be defined. In the end, they were acquired by Adobe in 2005 for 3.4 billion dollars, so maybe this book was just a calling card to inspire a deal.

Scarce publication, something I acquired during my employment at the company. Condition is very good, cover has one dog ear and rubbing that has removed the black ink. See photos. No other issues. Thick paper stock, 36 pages, size approximately 6" x 9".